Digital design: Royal College of Music
Upbeat Magazine Web Design
Since 1904, the Royal College of Music has published a regular magazine celebrating the achievements of its students, graduates and staff. Under its current title Upbeat, the magazine is not only bigger and brighter than ever before, but distributed both and print and digital form worldwide and read by key figures across the music industry.
For the first time ever, in 2020, we had to adapt from producing a print version and to design an entirely new section on the RCM website to host the editorial content online. The aim was to have a design that was recognisable and coherent with the print magazine using the existing blog/web infrastructure, and also navigable and logical from a reader’s point of view, taking into account the multiple platforms on which it will be viewed.
Summer 2020 RCM Online Concert Series identity
With no in-person events taking place in 2020, we shifted our focus to broadcasting online concerts.
The brief was to provide attractive artwork for video thumbnails viewed on YouTube. It was to sit alongside RCM’s wider suite of digital content, particularly the existing videos of performances and masterclasses.
This was a component of the 2020 RCM Community Campaign.
In Focus film series identity
In a new series of specially commissioned films, the RCM presents a new way of experiencing classical performance. The In Focus series will allow viewers to experience the warmth, intimacy and richness of chamber music, wherever they are.
The brief was to design a typographical graphic for the In Focus series so that it is distinguishable from the rest of the autumn season. Used on YouTube thumbnails, social media channels and the video itself.
Royal College of Music Recruitment 2020: Intagram stories
Visual identity design for the RCM’s first ever Virtual Open Day and digital prospectus download.
